[[_Bits from ramprasad thoughts: Unified HD DVD Format_]] ®

[[_Bits from ramprasad thoughts_]]

Friday, July 29, 2005

Unified HD DVD Format

While the war between HD-DVD and Blu-Ray continues over who will be the direct successor to DVD, the Video Software Dealers Association (VSDA) has issued a strong statement to Hollywood and the consumer electronics industry regarding the looming HD format war. The statement, which supports a single high-definition disc format, also offers advice on dimensions, packaging, features and even how marketing materials should be designed. The statement argues, "two formats, each capable of storing high definition movies on DVD, are planned for release into the market. Retailers uniformly agree that the concurrent distribution of more than one format is likely unsustainable, and that the launch of a single format is preferable to a format war which could confuse the public and lead to reluctance to embrace either format." This comes just weeks after early indications that HD-DVD will only allow playback of full 1080 resolution video signals through HDMI connectors, leaving consumers with older HDTVs (pre-HDMI) out of luck.

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