In our exclusive interview, MySQL's VP Marketing Zack Urlocker reveals how to avoid three most common open source marketing mistakes.
Marketers in the open source world deal with a technically sophisticated audience -- generally DBAs and developers -- that won't tolerate marketing fluff. "They're skeptical about puffery or anything that's too polished. There's a lot of cynicism toward marketing," says Zack Urlocker, VP of Marketing for MySQL.
How can you market to techies without a "marketing" voice or style that turns them off? Here's how to avoid three common mistakes, plus five specific tactics that work: