Microsoft has developed a cheap, disposable pre-recorded DVD disc that consumers can play only once. From the article: Buying an ordinary DVD of a new film costs between £15 (E22, $26.40) and £20. Microsoft's new disc will enable the studios to release a "play-once, then throw away" copy for as little as £3, much the same as renting a video or DVD. But unlike a rented DVD, the new disc allows consumers to decide when they watch films and there is no need to return it. The new generation of DVD disc will spearhead a fresh assault by Microsoft on the home-entertainment market...
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